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A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James — Andscape
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James — Andscape

Nearly a Year After Signing His $100,000,000 Nike Deal, LeBron James  Nonchalantly Dismissed Excitement over the All-Star Game - The SportsRush
Nearly a Year After Signing His $100,000,000 Nike Deal, LeBron James Nonchalantly Dismissed Excitement over the All-Star Game - The SportsRush

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement  deal | Daily Mail Online
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online

Florida A&M's LeBron-Branded Nike Deal Features Unique Promotions –  Sportico.com
Florida A&M's LeBron-Branded Nike Deal Features Unique Promotions – Sportico.com

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

Is LeBron James' Nike Deal Really Worth Over ONE BILLION DOLLARS? - YouTube
Is LeBron James' Nike Deal Really Worth Over ONE BILLION DOLLARS? - YouTube

LeBron James Jr follows in father's footsteps after signing Nike deal  before NBA career - Mirror Online
LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online

LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports  Illustrated FanNation Kicks News, Analysis and More
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

LeBron James signs lifetime deal with Nike - ESPN
LeBron James signs lifetime deal with Nike - ESPN

LeBron James – Nike Basketball Shoes + History | SneakerNews.com
LeBron James – Nike Basketball Shoes + History | SneakerNews.com

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James Signs Largest Deal in Nike History
LeBron James Signs Largest Deal in Nike History

LeBron James Celebrates Son Bronny's Nike Endorsement Deal
LeBron James Celebrates Son Bronny's Nike Endorsement Deal

The History of the LeBron James & Nike Partnership | Shoe Palace Blog
The History of the LeBron James & Nike Partnership | Shoe Palace Blog

LeBron's Lifetime Deal Is the Biggest in Nike History | Complex
LeBron's Lifetime Deal Is the Biggest in Nike History | Complex

Inside LeBron James' lifestyle and business ventures including mega Nike  deal and owning Liverpool amid retirement talk | The US Sun
Inside LeBron James' lifestyle and business ventures including mega Nike deal and owning Liverpool amid retirement talk | The US Sun

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James Signs Historic Lifetime Deal With Nike – Good Black News
LeBron James Signs Historic Lifetime Deal With Nike – Good Black News

LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

Revisited: "I am so excited to be a Nike guy" - Throwback to an 18-year old LeBron  James' iconic speech after signing a 7-year, $87 million deal with Nike
Revisited: "I am so excited to be a Nike guy" - Throwback to an 18-year old LeBron James' iconic speech after signing a 7-year, $87 million deal with Nike

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James — Andscape
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James — Andscape

The Full History of LeBron James' Nike Deal
The Full History of LeBron James' Nike Deal

How much was LeBron's first Nike deal? – Fan Arch
How much was LeBron's first Nike deal? – Fan Arch